Why You Need a Strong Elevator Pitch for Your Podcast

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I'm Danny Brown,

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and you're listening to One Minute Podcast Tips,

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the show that helps you be a better podcaster

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in just a minute a week.

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If you want more specific tips just for you in your podcast,

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check out the Magic Mic membership

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at oneminutepodcasttips.com/support.

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And now, this week's episode.

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I've spoken before in an earlier episode

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about why you need a podcast trailer

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and how it can help your show,

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but you also need a strong elevator pitch for your podcast.

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If you're unsure what an elevator pitch is,

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it's essentially a brief way of introducing your podcast

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and sharing the key points around it

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in a really succinct manner.

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Kind of like a trailer, but a trailer's audio,

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the elevator pitch, is for when you're speaking to people.

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So why do you need an elevator pitch in the first place?

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Well, it complements your trailer

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to offer a strong, cohesive reason to listeners

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why they should turn into followers.

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It also makes it easier to sell to sponsors and advertisers

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if you can nail down exactly what your podcast is about,

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so when you're sending your media kit to potential sponsors and advertisers,

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your email, which essentially can be your elevator pitch,

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encourages them to open your media kit.

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It also keeps you, the podcaster, focused on the kind of content you should be publishing

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to continue attracting listeners and turn them into followers.

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And lastly, and maybe most importantly, it really helps you build a strong brand.

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When listeners start sharing your podcast,

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they can paraphrase your elevator pitch when recommending your podcast to other people.

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If you're unsure what should be in your elevator pitch,

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there's some free templates online, and I'll also link to these in the show notes.

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so be sure to check them out after the episode.

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Until the next time, happy podcasting.

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Thanks for listening.

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If you enjoy One Minute Podcast tips,

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be sure to share with your friends and other podcasters

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so they can enjoy it too.

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Until the next time, happy podcasting.

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