Get More Data For Your Podcast With OP3 Podcast Analytics

Speaker: 00:00:00

(upbeat music)

Speaker: 00:00:02

I'm Danny Brown,

Speaker: 00:00:04

and you're listening to One Minute Podcast Tips,

Speaker: 00:00:06

the show that helps you be a better podcaster

Speaker: 00:00:08

in just a minute a week.

Speaker: 00:00:10

If you want more specific tips just for you and your podcast,

Speaker: 00:00:12

check out the Magic Mic membership

Speaker: 00:00:14

at oneminutepodcasttips.com/support.

Speaker: 00:00:17

And now, this week's episode.

Speaker: 00:00:19

(upbeat music)

Speaker: 00:00:22

Before we jump into this week's episode,

Speaker: 00:00:26

I just wanna make a quick announcement

Speaker: 00:00:27

that this is episode 50 of One Minute Podcast Tips.

Speaker: 00:00:30

So thank you to you, the listeners,

Speaker: 00:00:31

for helping the show reach its milestone

Speaker: 00:00:33

and for everyone that supports,

Speaker: 00:00:34

either through reviews, sharing the show,

Speaker: 00:00:36

through tips, or the Magic Mic membership.

Speaker: 00:00:39

Here's to the next 50.

Speaker: 00:00:40

Now, on with this week's episode.

Speaker: 00:00:42

When it comes to growing your podcast,

Speaker: 00:00:44

understand that analytics is key

Speaker: 00:00:46

to helping you identify where you're succeeding

Speaker: 00:00:48

and where your show needs a little bit of help.

Speaker: 00:00:50

Now, generally, you'll get your analytics

Speaker: 00:00:51

from your podcast host.

Speaker: 00:00:53

However, some podcast hosts

Speaker: 00:00:54

do offer more analytics than others.

Speaker: 00:00:56

So if you don't have a lot of analytics at your host,

Speaker: 00:00:58

you can also get Spotify for Podcasters,

Speaker: 00:01:00

Apple's Podcast Connect,

Speaker: 00:01:01

and Amazon for Podcasters data as well.

Speaker: 00:01:04

There's also tools like Chartable and Podtrac

Speaker: 00:01:06

that allow you to get some extra data.

Speaker: 00:01:08

However, if you don't have access to any of these,

Speaker: 00:01:10

or your podcast host is a little bit lacking

Speaker: 00:01:12

when it comes to analytics,

Speaker: 00:01:13

there's a great free platform

Speaker: 00:01:14

called Open Podcast Prefix Project.

Speaker: 00:01:17

Now that's a little bit of a mouthful,

Speaker: 00:01:18

so it's just called OP3 for short.

Speaker: 00:01:20

OP3 is an open source project from John Spurlock,

Speaker: 00:01:23

and it's a really nice way to give you

Speaker: 00:01:24

more information about your podcast. Now, given, your podcast host needs to support

Speaker: 00:01:29

the OP3 prefix but most of them do now so that's good. Some of the information

Speaker: 00:01:33

that OP3 gives you is your normal stuff so downloads in the last 7 days, 30 days,

Speaker: 00:01:37

all-time and unique audience. It can also break that down by the last month and

Speaker: 00:01:41

archive dates as well but it also gives you information like top US metros, top

Speaker: 00:01:45

Canadian regions, top Latin American regions, top European regions, top Asian

Speaker: 00:01:50

regions, top devices, top device types, top browsers and referrers, and allows you

Speaker: 00:01:55

to download this information and create your own personalized reports. It also

Speaker: 00:01:59

strips out any bots so if your host isn't IAB Certified it gives you more

Speaker: 00:02:03

accurate data than your podcast host would. Again it's a really cool little

Speaker: 00:02:06

resource and it's absolutely free. You can learn more about OP3 at op3.dev and

Speaker: 00:02:11

I'll leave a link to the site in the show notes so be sure to check them out after

Speaker: 00:02:14

the episode. Until the next time, happy podcasting!

Speaker: 00:02:19

(upbeat music)

Speaker: 00:02:21

Thanks for listening.

Speaker: 00:02:23

If you enjoy One Minute Podcast tips,

Speaker: 00:02:24

be sure to share with your friends and other podcasters

Speaker: 00:02:27

so they can enjoy it too.

Speaker: 00:02:28

Until the next time, happy podcasting.

Speaker: 00:02:30

(upbeat music)

Speaker: 00:02:33

(upbeat music)