How to Let Listeners Know When You Rebrand a Podcast

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I'm Danny Brown, and you're listening

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to One Minute Podcast Tips,

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the show that helps you be a better podcaster

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in just a minute a week.

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If you want more specific tips just for you in your podcast,

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check out the Magic Mic membership

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at oneminutepodcasttips.com/support.

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And now, this week's episode.

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This week's tip is a listener tip for Diann Wingert

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of The Driven Woman Entrepreneur Podcast.

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Diann left a really nice review for One Minute Podcast Tips on Apple Podcasts.

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And if you enjoy the show, you can do the same at oneminutepodcasttips.com/review.

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Now to Diann's question.

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Diann wants to know how do you let your listeners know if you want to rebrand your podcast?

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And that's a great question.

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The main thing is to ensure your listeners aren't confused by the rebrand.

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So whether it's just a name change or a complete change including topics, artwork, and more,

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it's key that you let your listeners know ahead of time.

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Now there are a few ways to do this.

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The obvious way is to mention in episodes leading up to the rebrand.

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That way you can tell your listeners that the format's changing and what to look out for.

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However, not everybody listens to all your episodes.

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So ideally, if your podcast host allows it,

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you would use dynamic content and insert an audio snippet across all your episodes advising of the change.

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And make sure you let them know what to look out for.

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So if it's just the name, give them the name of the podcast.

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If it's artwork and more, give them an idea what the artwork's going to look like.

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That way, when you do make the rebrand, they can look out for that work on their preferred podcast app.

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And of course, if you've got a newsletter for your podcast, send an update ahead of time,

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letting your listeners know when the change will happen and what to look out for.

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From a time frame point of view, I'd always recommend at least a month ahead of the rebrand itself.

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That way you can let both existing and new listeners know about it.

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Until the next time, happy podcasting.

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Thanks for listening.

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If you enjoy One Minute Podcast tips, be sure to share with your friends and other podcasters, so they can enjoy it too.

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Until the next time, happy podcasting.

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