Google Podcasts is Closing - How to Prepare Your Listeners

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I'm Danny Brown,

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and you're listening to One Minute Podcast Tips,

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the show that helps you be a better podcaster

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in just a minute a week.

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If you want more specific tips just for you in your podcast,

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check out the Magic Mic membership

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at oneminutepodcasttips.com/support.

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And now, this week's episode.

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With the news that Google Podcasts is closing next year,

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what should you be doing for these listeners

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that use the Google Podcasts app

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to make sure you don't lose them?

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Thankfully, there are a few options.

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Now, the first one is to move them over to YouTube Music,

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which is one of the goals of Google

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when it comes to podcasts.

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However, not everybody has YouTube Music installed

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on their phone, and they might not want to install it.

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In that case, you want to take a different approach.

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The first one is to have a podcast website.

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Now, I've spoken before on an earlier episode

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about the benefits of having a podcast website,

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and I'll link to that episode in the show notes,

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so be sure to check them out.

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But the beauty of having a podcast website

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is that it doesn't matter what podcast app disappears,

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you will always have somewhere to direct your listeners.

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Most podcast hosts offer a free website

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with their hosting plan, so check out your host for that.

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If not, it's easy to set up a free website

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using WordPress, Wix, or other tools like that.

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Alternatively, another option is to try and move them

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to another podcast app.

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This is where your podcast analytics come into play,

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'cause you can look at them and see which apps

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are the most popular for your listeners.

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And then from maybe the top three or four,

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you can recommend your current Google Podcast listeners

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to move to that app.

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Now keep in mind, most Google Podcast app listeners will probably be on Android phones,

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so make sure you recommend an app that works on Android.

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For example, it's no good saying listen on Apple Podcasts if I'm an Android user.

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So apps like Spotify, Pocket Casts, GoodPods and more are all good options to direct them to.

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The main thing is, is to start encouraging listeners now to make the move.

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That way when Google Podcasts does close down,

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it won't come as a surprise and your listeners will still be with your show.

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Until the next time, happy podcasting.

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Thanks for listening.

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If you enjoy One Minute Podcast tips,

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be sure to share with your friends and other podcasters

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so they can enjoy it too.

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Until the next time, happy podcasting.

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