How Long Should Your Podcast Trailer Be?

Speaker: 00:00:00

(clapping)

Speaker: 00:00:02

You're listening to One Minute Podcast Tips.

Speaker: 00:00:05

I'm your host, Danny Brown.

Speaker: 00:00:07

And each episode brings you snack-sized tips

Speaker: 00:00:09

to be a better podcaster.

Speaker: 00:00:10

And if you enjoy the show,

Speaker: 00:00:11

you can now support with a one-off donation

Speaker: 00:00:13

at oneminutepodcasttips.com/support.

Speaker: 00:00:17

And now, this week's episode.

Speaker: 00:00:19

A podcast trailer is great for letting potential listeners know

Speaker: 00:00:26

what your show is about,

Speaker: 00:00:27

as well as helping promote your show on

Speaker: 00:00:28

social media, newsletters and elsewhere. But how long should a podcast trailer be?

Speaker: 00:00:33

Well one thing to remember is it's not the same as a podcast introductory

Speaker: 00:00:36

episode. An introductory episode is more like a normal episode and can last

Speaker: 00:00:40

anywhere between 5 and 10 minutes. A trailer on the other hand is short, punchy

Speaker: 00:00:45

and is meant to act as a quick way for you to tell listeners what to expect

Speaker: 00:00:48

from your podcast. Ideally a trailer should have who you are, what the podcast

Speaker: 00:00:52

is about, what listeners can expect as takeaways, how often you publish, what

Speaker: 00:00:56

days you publish and where to find your podcast. The length of time can vary but

Speaker: 00:01:00

most effective trailers are normally between 60 and 90 seconds. That's long

Speaker: 00:01:04

enough to get across what you need and short enough to keep it punchy. Until the

Speaker: 00:01:08

next time, happy podcasting. If you're enjoying One Minute Podcast Tips,

Speaker: 00:01:15

leave a review at oneminutepodcasttips.com/review and help others like

Speaker: 00:01:20

you find the show too. Until the next time, happy podcasting.