Episode 32
How Long Should Your Podcast Trailer Be?
Podcast trailers are perfect for promoting your show, as well as letting listeners know what to expect from your podcast. But how long should your podcast trailer be?
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Transcript
(clapping)
Speaker:You're listening to One Minute Podcast Tips.
Speaker:I'm your host, Danny Brown.
Speaker:And each episode brings you snack-sized tips
Speaker:to be a better podcaster.
Speaker:And if you enjoy the show,
Speaker:you can now support with a one-off donation
Speaker:at oneminutepodcasttips.com/support.
Speaker:And now, this week's episode.
Speaker:A podcast trailer is great for letting potential listeners know
Speaker:what your show is about,
Speaker:as well as helping promote your show on
Speaker:social media, newsletters and elsewhere. But how long should a podcast trailer be?
Speaker:Well one thing to remember is it's not the same as a podcast introductory
Speaker:episode. An introductory episode is more like a normal episode and can last
Speaker:anywhere between 5 and 10 minutes. A trailer on the other hand is short, punchy
Speaker:and is meant to act as a quick way for you to tell listeners what to expect
Speaker:from your podcast. Ideally a trailer should have who you are, what the podcast
Speaker:is about, what listeners can expect as takeaways, how often you publish, what
Speaker:days you publish and where to find your podcast. The length of time can vary but
Speaker:most effective trailers are normally between 60 and 90 seconds. That's long
Speaker:enough to get across what you need and short enough to keep it punchy. Until the
Speaker:next time, happy podcasting. If you're enjoying One Minute Podcast Tips,
Speaker:leave a review at oneminutepodcasttips.com/review and help others like
Speaker:you find the show too. Until the next time, happy podcasting.
