Maximize Your Sponsorship: The Hidden Value of Your Audience

When it comes to working with sponsors, make sure you're sharing the full picture of your audience, so you can charge your full value as opposed to just part of it.

Show the full picture

Sponsors pay for your audience. If you only share part of what makes that audience valuable, you only get paid for part of it.

This episode is about presenting the whole story of who listens, so your rates match your real value.

The takeaway

Share more than downloadsDescribe the full picture of your audience for sponsors.
Charge your full valueDon't undersell by showing just one slice of your reach.

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My equipment

RODE NT1-ALarge diaphragm condenser mic
Rodecaster Pro IIAudio production studio
Sony MDR-7506Studio monitor headphones
Elgato Wave Mic Arm Low ProfileMic arm

Recommended resources

Captivate.fmHosting, distribution, analytics, monetization
KitEmail marketing
BoomcasterRemote recording and live streaming
Hindenburg ProRecording and editing
AuphonicAI assistant for audio post production
FourthwallMerch stores for creators

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Winner: Best Podcast Tips Podcast, 2024 Ear Worthy Independent Podcast Awards