Episode 73

The 10 Word Rule to Successfully Describe Your Podcast and Attract Listeners

I've spoken before on why it's important to have a good elevator pitch for your podcast. But more than this is something I call the 10 Word Rule when it comes to describing your podcast in a way that can help attract new listeners.

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Transcript
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I'm Danny Brown,

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and you're listening to One Minute Podcast Tips,

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the show that helps you be a better podcaster

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in just a minute a week.

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If you want more specific tips just for you in your podcast,

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check out the Magic Mic membership

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at oneminutepodcasttips.com/support.

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And now, this week's episode.

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(upbeat music)

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In an earlier episode of One Minute Podcast Tips,

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I spoke about the importance

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of having a really good elevator pitch for your podcast.

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And I'll leave a link to that in the show notes

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so you can check that out

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after you've listened to this episode.

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But more so than having a good elevator pitch,

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being able to describe your podcast

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in as few words as possible

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is a really effective skill to work on and improve.

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And this is what I call the 10 Word Rule.

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If you can describe your podcast in 10 words or less,

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it can really help you attract new listeners.

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So for example, a podcast I listen to

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is Piecing It Together by David Rosen.

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This is a movie podcast,

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but it's a movie podcast with a difference.

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And that comes across in David's own example of the 10 Word Rule.

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When asked to describe his podcast,

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David always says it's a podcast about movies and the movies that inspire them.

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And that's the perfect description for his podcast,

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which looks at the influences behind some of the most popular movies today.

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So take a look at your own podcast

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and try to narrow it down to 10 words or less how you would describe the podcast

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to someone who's asking for the very first time.

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Until the next time, happy podcasting.

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Thanks for listening.

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If you enjoy One Minute Podcast tips,

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be sure to share with your friends and other podcasters

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so they can enjoy it too.

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Until the next time, happy podcasting.

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About the Podcast

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About your host

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Danny Brown

Danny Brown is the host of One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. He's also hosted, and co-hosted, several other podcasts - if you called him a serial podcaster, you wouldn't be wrong! He's been in the podcasting space for over 10 years, and has the scars to prove it.

He's the Head of Podcaster Support and Experience at Captivate.fm, the world's only growth-oriented podcast hosting, distribution, analytics, and monetization platform for the serious indie podcaster.

He lives in beautiful Muskoka, Ontario, Canada with his wife and two kids, where he spends winters in front of a cozy fire and summers by the lake. Well, when he finds time away from podcasting, of course...

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