Episode 96

What Should You Call Your Podcast's Paid Content Options?

For podcasters that offer a premium option (so, where you can get stuff like exclusive content, early access to episodes, bonus content, etc), one of the things that can be a problem is what to call it.

Do you call it Memberships? Do you call it Premium Listeners or Premium Members? Do you call it Premium Subscribers, or even just subscribers? Let's take a look.

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Transcript
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For podcasters that offer a premium option, so where you can get stuff like

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exclusive content, early access to episodes, bonus content, etc.,

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one of the things that can be a problem is what to call it. Do you call it memberships?

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Do you call it premium listeners or premium members?

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Do you call it premium subscribers or even just subscribers?

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While it can come down to your own preference, as well as what you think your

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audience will understand better, the most recognizable option is probably to

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call it something where subscriber is a main term. And this is for one simple reason.

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People already associate the word subscriber with paid content.

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So Netflix, YouTube Premium, newspapers, streaming services, etc.

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All of them use the word subscribe when it comes to getting content only made for paid subscribers.

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So it makes sense to use the same for your own premium content,

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whether that's Patreon, Substack or memberships from Captivate,

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where I'm Head of Podcaster Support and Experience.

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So when it comes to your paid content, think about switching to using something

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like "Become a paid subscriber for premium and exclusive content" and see how that goes.

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The best thing about podcasting is you can easily experiment and see what works

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and what doesn't, and change it up pretty quickly.

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Until the next time, happy podcasting.

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One Minute Podcast Tips
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Danny Brown

Danny Brown is the host of One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. He's also hosted, and co-hosted, several other podcasts - if you called him a serial podcaster, you wouldn't be wrong! He's been in the podcasting space for over 10 years, and has the scars to prove it.

He's the Head of Podcaster Support and Experience at Captivate.fm, the world's only growth-oriented podcast hosting, distribution, analytics, and monetization platform for the serious indie podcaster.

He lives in beautiful Muskoka, Ontario, Canada with his wife and two kids, where he spends winters in front of a cozy fire and summers by the lake. Well, when he finds time away from podcasting, of course...

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