Episode 95
3 Alternatives to Social Media for Growing Your Podcast
While social media can help from a word of mouth perspective, and I've seen some podcasters have great success with it, I find it generally isn't very effective at growth for your podcast.
It’s great for building a community around you and your show, but harder to actually drive listens. So, instead, here are three options I've found more effective.
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Transcript
I'm Danny Brown and you're listening to One Minute Podcast Tips, the show that helps you be a better
Speaker:podcaster in just a minute a week. If you want more specific tips just for you and your podcast,
Speaker:check out the Magic Mic membership at oneminutepodcasttips.com forward slash support.
Speaker:And now, this week's episode.
Speaker:While social media can help from a word of mouth perspective, and I've seen some podcasters have
Speaker:great success with it. I find it generally isn't very effective at growth for your podcast.
Speaker:It's great for building a community around you and your show, but harder to drive actual listens.
Speaker:So instead, here are three options I found more effective. Number one, trailer swaps with podcasts
Speaker:in your niche. Reach out to podcasters similar to your niche and ask if they want to run a trailer
Speaker:swap. This is where they play your trailer on their show and vice versa. Because the audience
Speaker:is similar and listeners will generally be on an app already when listening, it's easier to click
Speaker:open your show from that episode's show notes or search for it directly on that podcast app and
Speaker:follow. Number two, pitch your podcast to industry newsletters. One of the best ways to grow awareness
Speaker:and listeners around your show is to submit it to industry newsletters in your niche. This can be
Speaker:for any event you're creating or attending, special episodes, new season launch and more. I've had
Speaker:great success for this show by being featured in the likes of Podnews, PodBam, Pocket Casts and more.
Speaker:Number three, start your own newsletter.
Speaker:There's a reason newsletters have been around for so long.
Speaker:They're one of the most effective ways
Speaker:that grow an audience that wants to hear from you
Speaker:and what you have to offer,
Speaker:whether that's exclusive content,
Speaker:behind-the-scenes info,
Speaker:or an online course.
Speaker:This offers value to your subscribers
Speaker:and also keeps your podcast front and center
Speaker:to those subscribers.
Speaker:These are just some of the ways
Speaker:I found to be really effective,
Speaker:and the added bonuses are little to zero cost involved
Speaker:except your time,
Speaker:which is always nice.
Speaker:Until the next time,
Speaker:happy podcasting.
Speaker:Thanks for listening. If you enjoy one minute podcast tips be sure to share with your friends
Speaker:and other podcasters so they can enjoy it too. Until the next time, happy podcasting.
Speaker:♪♪♪