Episode 95

3 Alternatives to Social Media for Growing Your Podcast

While social media can help from a word of mouth perspective, and I've seen some podcasters have great success with it, I find it generally isn't very effective at growth for your podcast.

It’s great for building a community around you and your show, but harder to actually drive listens. So, instead, here are three options I've found more effective.

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Transcript
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I'm Danny Brown and you're listening to One Minute Podcast Tips, the show that helps you be a better

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podcaster in just a minute a week. If you want more specific tips just for you and your podcast,

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check out the Magic Mic membership at oneminutepodcasttips.com forward slash support.

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And now, this week's episode.

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While social media can help from a word of mouth perspective, and I've seen some podcasters have

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great success with it. I find it generally isn't very effective at growth for your podcast.

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It's great for building a community around you and your show, but harder to drive actual listens.

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So instead, here are three options I found more effective. Number one, trailer swaps with podcasts

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in your niche. Reach out to podcasters similar to your niche and ask if they want to run a trailer

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swap. This is where they play your trailer on their show and vice versa. Because the audience

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is similar and listeners will generally be on an app already when listening, it's easier to click

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open your show from that episode's show notes or search for it directly on that podcast app and

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follow. Number two, pitch your podcast to industry newsletters. One of the best ways to grow awareness

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and listeners around your show is to submit it to industry newsletters in your niche. This can be

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for any event you're creating or attending, special episodes, new season launch and more. I've had

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great success for this show by being featured in the likes of Podnews, PodBam, Pocket Casts and more.

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Number three, start your own newsletter.

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There's a reason newsletters have been around for so long.

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They're one of the most effective ways

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that grow an audience that wants to hear from you

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and what you have to offer,

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whether that's exclusive content,

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behind-the-scenes info,

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or an online course.

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This offers value to your subscribers

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and also keeps your podcast front and center

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to those subscribers.

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These are just some of the ways

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I found to be really effective,

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and the added bonuses are little to zero cost involved

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except your time,

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which is always nice.

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Until the next time,

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happy podcasting.

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Thanks for listening. If you enjoy one minute podcast tips be sure to share with your friends

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and other podcasters so they can enjoy it too. Until the next time, happy podcasting.

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♪♪♪

About the Podcast

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One Minute Podcast Tips
be a better podcaster in just a minute a week

About your host

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Danny Brown

Danny Brown is the host of One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. He's also hosted, and co-hosted, several other podcasts - if you called him a serial podcaster, you wouldn't be wrong! He's been in the podcasting space for over 10 years, and has the scars to prove it.

He's the Head of Podcaster Support and Experience at Captivate.fm, the world's only growth-oriented podcast hosting, distribution, analytics, and monetization platform for the serious indie podcaster.

He lives in beautiful Muskoka, Ontario, Canada with his wife and two kids, where he spends winters in front of a cozy fire and summers by the lake. Well, when he finds time away from podcasting, of course...

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