How Third-Party Podcast Prefixes Can Help Define Your Listeners and Attract Sponsors

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I'm Danny Brown,

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and you're listening to One Minute Podcast Tips,

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the show that helps you be a better podcaster

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in just a minute a week.

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at oneminutepodcasttips.com/support.

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And now, this week's episode.

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Podcast hosting company analytics are excellent

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and can really help you understand the growth of your show

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and where you need to add some more focus.

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Combining those with third-party tracking tools, though,

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can really help you understand your audience.

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Here are three examples and how they can help.

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The first one is Chartable.

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This allows you to see US household demographics,

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but you can also connect Spotify

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and access how long people are listening to each episode,

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as well as see demographics on Spotify.

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Second is Podtrac.

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This offers important audience data like age,

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gender, education, income level, job function, and more.

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You can also create surveys to share with your listeners to understand them even better.

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And the third one is Podder.

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Much like Podtrac, this platform shares in-depth info on demographics,

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but also identifies how they feel about your show when discussing it online,

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to create personality traits for your audience.

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All of this data allows you to create your podcast listener persona,

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which is your ideal listener.

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This, in turn, can really help you attract better sponsors,

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since you can share real deep-dive data about your listener base,

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making your show a more valuable partner to those sponsors.

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Which, you have to admit, is not a bad thing at all.

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Until the next time, happy podcasting.

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Thanks for listening.

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Until the next time, happy podcasting.

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