Should Your Podcast Have a Newsletter?
When it comes to promotional and marketing tools, should your podcast have a newsletter? It's something I tackle on today's episode, with reasons why you should and why you should not.
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You're listening to One Minute Podcast tips. I'm your host, Danny Brown, and each episode helps you be a better podcaster. Find all the latest episodes at oneminutepodcasttips.com or free wherever you get podcasts. And now this week's episode.Danny:
When it comes to whether you should have a newsletter for your podcast, for me, the simple answer is yes. Now, in fairness, if you're already doing social media and seeing success with that, or you have a private group/community, then adding a newsletter to that might dilute your time. And that's possibly an area where you say, no, I don't need a newsletter, but otherwise, yes, I would always recommend a newsletter. And here's two key reasons for that. One is ownership, and two is intimacy.Danny:
Now, when I say ownership, I don't mean own your listeners. That'd be a horrible way to think about your audience. Instead, I mean you have more ownership over how your listeners receive content from you. While social media platforms can come and go and podcast apps can disappear, being in someone's inbox is almost a definite guarantee you remain there, even if you have to change email platforms now and again.Danny:
Then there's the intimacy. Much like your listeners and followers have allowed your show into their ears, it's the same when it comes to allowing your words into their highly protected and valuable email inbox. That makes your relationship immediately warmer than social media platforms, and with better potential for longer lasting and valued two way communication. This can then lead to revenue for you and increase connection and value for your newsletter subscribers. So it's a two way street.Danny:
It's super easy too, with tools like Substack that I use, Beehiiv, and more. And I'll leave links to these in the show notes, so be sure to check them whenever you'll listen to this episode. Until the next time, happy podcasting.Danny:
Thanks for listening. If you're enjoying One Minute Podcast Tips, be sure to leave a five star rating or review on Apple Podcasts or Spotify and help others find the show too. Until next time, happy podcasting.