How Many Ads Should Your Podcast Episode Have?

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You're listening to One Minute Podcast Tips.

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I'm your host, Danny Brown,

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And now, this week's episode.

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A question I saw on a Facebook group the other day

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was one that I see online quite a bit,

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and that's how many ads should you have

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in your podcast episode?

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And while there's no general rule on this,

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you don't want to overload your listeners with ads.

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So what I tend to do is make sure there's about 15 to 20 minutes between each ad.

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So if you've got an hour long episode, you probably have 3 to 4 ads in there.

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One might be your pre-roll, then 15 minutes later you'd have a mid-roll,

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then at 30 minutes another mid-roll, and at 45 minutes another mid-roll,

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and then a post-roll to close it out with your outro.

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If your episode is shorter, you can play it by ear.

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But generally I think a good compromise is no more than one ad every 15 minutes.

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Until next time, happy podcasting.

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