Episode 26
How Many Ads Should Your Podcast Episode Have?
How many ads should be in your podcast episode? Much can depend on the length of your episode, and your listener's preferences or acceptance.
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Transcript
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Speaker:I'm your host, Danny Brown,
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Speaker:A question I saw on a Facebook group the other day
Speaker:was one that I see online quite a bit,
Speaker:and that's how many ads should you have
Speaker:in your podcast episode?
Speaker:And while there's no general rule on this,
Speaker:you don't want to overload your listeners with ads.
Speaker:So what I tend to do is make sure there's about 15 to 20 minutes between each ad.
Speaker:So if you've got an hour long episode, you probably have 3 to 4 ads in there.
Speaker:One might be your pre-roll, then 15 minutes later you'd have a mid-roll,
Speaker:then at 30 minutes another mid-roll, and at 45 minutes another mid-roll,
Speaker:and then a post-roll to close it out with your outro.
Speaker:If your episode is shorter, you can play it by ear.
Speaker:But generally I think a good compromise is no more than one ad every 15 minutes.
Speaker:Until next time, happy podcasting.
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Speaker:Until the next time, happy podcasting.
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