Episode 114

How Rephonic Can Help You Attract Sponsors for Your Podcast

When it comes to getting sponsors for your podcast, a sponsor kit is a great way to attract the ones you want to work with. Free online platform Rephonic makes it super easy to create an effective one.

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Transcript
Danny:

When it comes to getting sponsors for your podcast, there are a few ways you can do this. Obviously, you can reach out yourself and pitch your podcast.

You can use an online service that will connect you to sponsors, so something like Podcorn, for example. Or you can use a PR agency or podcast agency that will use their connections and help you connect sponsors that way.

And also there'll be some form of fee for that. But whatever way you use, one of the things that you will need is a sponsor kit.

And a sponsor kit has the key information around your podcast and your audience. And the cool thing is you can get a really good one from online platform Rephonic.

Now, when you create a free account at Rephonic and claim your podcast, you'll start to get a bunch of data around your listeners, your audience and how they listen, etc.

One of the cool features that Rephonic's got, once they've got more information about your podcast, is your audience data, and they create a listener profile for your podcast. And this is perfect for media kits to send to potential sponsors. So the listener profile will tell you what the typical listener is.

They'll share the gender, the age, the annual household income, the professions that they're in, what interests they have, their relationship status, their education status, parental status, all that cool stuff.

And when you combine that with the analytics from your podcast hosting company, you can start to create a really effective media kit to send out your potential sponsors. Now, I'll leave a link to Rephonic in the show notes, and there's also an extended video version of this episode.

So if you're listening on a Podcasting 2.0 app, look out for the video version or head on over to OneMinutePodcastTips.com and you'll find it there. And it gives you a bit more detail about Rephonic, the dashboard, and all the features available to you. Until the next time, happy podcasting.

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Danny Brown

Danny Brown is the host of the award-winning One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. He's also hosted, and co-hosted, several other podcasts - if you called him a serial podcaster, you wouldn't be wrong! He's been in the podcasting space for over 10 years, and has the scars to prove it.

He's the Head of Podcaster Support and Experience at Captivate.fm, the world's only growth-oriented podcast hosting, distribution, analytics, and monetization platform for the serious indie podcaster.

He lives in beautiful Muskoka, Ontario, Canada with his wife and two kids, where he spends winters in front of a cozy fire and summers by the lake. Well, when he finds time away from podcasting, of course...

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