How to Use Old Episodes to Power Your Podcast's Growth

One of the things I like to do at the end each year is take stock of my podcast and what the top ten episodes are for the podcast. There are a few reasons for this.

Obviously the main one is to see what's working and what my audience is listening to, but also get ideas for either follow up episodes or brand new episodes altogether. Looking back at the top ten this year, four episodes are from twenty twenty-two, four from twenty twenty-three and two from last year.

So what that tells me is the content's evergreen. So that's good. People are still listening to episodes even when an episode's more than two years old or almost three years old now.

It also tells me that episode titles are key.

Every episode in the top ten is clear on what to expect, whether that's marketing, why you need a trailer for your podcast, should you have a podcast, website, et cetera. Not only are the episode titles clear, but they're also tied to the kind of search terms potential listeners would use.

So again, that's helping podcasts when it comes to findability. Now looking at these top ten episodes, as I mentioned, it does help me plan out future content.

I can think of another eight follow up episodes right now just looking at these titles alone. And with this podcast being an audio only show, if I was thinking of video but I didn't want to go full on YouTube, etc.

I might consider making a video version just for these top episodes to start with, which is an easy win all round. So for your own podcast, look at your analytics and filter the top ten episodes of all time.

See what stands out about these episodes and how you can take advantage. Whether that's new content, additional content, video content, etc. Podcasting can be hard enough as it is.

This can make it at least a little bit easier, which is never a bad thing. Until the next time, happy podcasting.