Should You Use Individual Artwork for Your Podcast Episodes?

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You're listening to One Minute Podcast Tips.

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I'm your host, Danny Brown.

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And each episode brings you snack-sized tips

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And now, this week's episode.

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With the news that Apple Podcasts

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will now support individual episode artwork

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when iOS 17 is released in September,

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a lot of podcasters are now asking

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should they use individual episode artwork.

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And much like anything, there's a pro and con to each.

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The biggest pro is it helps your episodes

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stand out on podcast apps,

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which is great for something like movie podcasts,

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for example, where you include the movie title,

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artwork, and more.

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Or if you have an interview podcast,

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you can use an image of your guest.

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However, the pro can also lead to the con.

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And that con is it can dilute your podcast brand as well.

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So if listeners are used to seeing your logo or artwork

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for your overall podcast and you start to use individual episode artwork,

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then it can be confusing for them.

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Unless your branding is really strong and it still comes through on the episode artwork when using that.

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So it's one of these questions that there's no real right or wrong answer,

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and if you think it's going to affect your podcast branding.

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Until the next time, happy podcasting.

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Until the next time, happy podcasting.

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