The Single Most Important Call to Action to Include on Your Podcast

Speaker: 00:00:00

(upbeat music)

Speaker: 00:00:02

I'm Danny Brown,

Speaker: 00:00:04

and you're listening to One Minute Podcast Tips,

Speaker: 00:00:06

the show that helps you be a better podcaster

Speaker: 00:00:08

in just a minute a week.

Speaker: 00:00:10

If you want more specific tips just for you and your podcast,

Speaker: 00:00:12

check out the Magic Mic membership

Speaker: 00:00:14

at oneminutepodcasttips.com/support.

Speaker: 00:00:17

And now, this week's episode.

Speaker: 00:00:19

When I'm listening to podcasts,

Speaker: 00:00:25

I'm always interested to see how many calls to action

Speaker: 00:00:27

a podcaster offers.

Speaker: 00:00:28

Often it's multiple.

Speaker: 00:00:30

So for example, review the podcast, follow me on social,

Speaker: 00:00:32

sign up for my newsletter,

Speaker: 00:00:34

and follow for free on your favorite app.

Speaker: 00:00:36

Now while that's all well and good,

Speaker: 00:00:37

it does negate the effectiveness of each call to action

Speaker: 00:00:39

because you're asking for too many.

Speaker: 00:00:41

It's really important

Speaker: 00:00:42

when you want listeners to take an action

Speaker: 00:00:44

that it's clear and simple what the action should be,

Speaker: 00:00:46

which is why I always recommend just using one call

Speaker: 00:00:48

to action and making it the most effective it can be.

Speaker: 00:00:51

Now for me, that call to action

Speaker: 00:00:52

is obviously growing your podcast.

Speaker: 00:00:54

And while that can come from your newsletter,

Speaker: 00:00:56

the most effective way of growing your podcast

Speaker: 00:00:58

is telling people about it.

Speaker: 00:01:00

So for your call to action,

Speaker: 00:01:01

ask your listeners to recommend your show

Speaker: 00:01:02

to their friends, families, colleagues,

Speaker: 00:01:04

and other podcasters who might enjoy the show.

Speaker: 00:01:06

And make that your single call to action

Speaker: 00:01:08

both at the start and the end of the episode.

Speaker: 00:01:10

Reinforce it every episode,

Speaker: 00:01:11

so no matter whether listeners skip the start

Speaker: 00:01:13

or listen to the start but skip to the end,

Speaker: 00:01:15

you've got that call to action in there.

Speaker: 00:01:17

By telling people to recommend your show,

Speaker: 00:01:19

you're helping it grow more organically,

Speaker: 00:01:21

which in the long run will help your other goals

Speaker: 00:01:23

of growing your newsletter list,

Speaker: 00:01:24

growing your followers on social,

Speaker: 00:01:25

getting more reviews, and more.

Speaker: 00:01:27

So in the spirit of that, if you enjoyed this tip,

Speaker: 00:01:29

be sure to recommend this episode and the show

Speaker: 00:01:31

to your friends, family, and anyone else

Speaker: 00:01:33

who would enjoy the podcast.

Speaker: 00:01:34

Until the next time, happy podcasting.

Speaker: 00:01:37

(upbeat music)

Speaker: 00:01:40

Thanks for listening.

Speaker: 00:01:41

If you enjoy One Minute Podcast Tips,

Speaker: 00:01:43

be sure to share with your friends and other podcasters

Speaker: 00:01:45

so they can enjoy it too.

Speaker: 00:01:47

Until the next time, happy podcasting.

Speaker: 00:01:49

(upbeat music)

Speaker: 00:01:51

[MUSIC PLAYING]