How to Turn Popular Episodes into Evergreen Content

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I'm Danny Brown,

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and you're listening to One Minute Podcast Tips,

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the show that helps you be a better podcaster

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in just a minute a week.

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If you want more specific tips just for you and your podcast,

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check out the Magic Mic membership

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at oneminutepodcasttips.com/support.

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And now, this week's episode.

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Often with episodes, podcasters will publish,

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promote for a bit, and then move on to the next one

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and repeat the process.

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And while this is great for promotion

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of these episodes at the time,

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you should also be looking at evergreen content

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and how to repurpose that.

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One of the ways is to look at your analytics

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and see what episodes continue to be found and played.

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These are the ones that resonate with your existing audience

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so would probably be a good fit

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for potential new listeners too.

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So consider how you use that.

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Can you create a new episode as a follow-up to a popular one

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to expand the conversation on that topic?

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If your podcast is audio only,

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but you've been thinking about YouTube,

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can you make a video version of a popular episode

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to build on the audio one.

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And if you have a newsletter,

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can you take the content of a popular episode

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and offer a deep dive into that topic via your newsletter?

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There are lots of ways that you can repurpose episodes,

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especially ones that are still getting listened to

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long after they were published.

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Take advantage of that and look to turn popular episodes

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into new content and listeners.

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Until the next time, happy podcasting.

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(audience applauding)

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Thanks for listening.

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If you enjoy One Minute Podcast tips,

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be sure to share with your friends and other podcasters

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so they can enjoy it too.

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Until the next time, happy podcasting.

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