18 Expert Tips to Be a Better Podcaster - Special Birthday Episode

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I'm Danny Brown, and you're listening to One Minute Podcast Tips,

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the show that helps you be a better podcaster in just a minute a week.

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If you want more specific tips just for you and your podcast, check out the Magic

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Mic membership at oneminutepodcasttips.

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com forward slash support.

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And now, this week's episode.

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Hi there, Danny here from One Minute Podcast Tips, and

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welcome to this special episode.

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Today, December 8, One Minute Podcast Tips turns one.

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When I first started the podcast back in December 2022, I wasn't

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really sure if a podcast that just had one minute tips would work.

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After all, how much information can you really get in a one minute podcast tip?

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Well, it turns out, surprisingly, quite a bit.

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When you just really knuckle down and focus on the tip itself, and

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make sure each episode is just purely one tip, you can actually

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get a lot of information out there.

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And thankfully, listeners seem to agree.

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So thank you for turning one minute podcast tips into a show that a lot

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of podcasters enjoy, whether they're new podcasters just starting out, or

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experienced ones with one, two, three, four, or more shows under the belt.

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To help me celebrate the one year anniversary, I've asked some of

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my favorite podcasters to share their own one minute tips with you.

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From marketing, to production, to community, and a lot more, there's a lot

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of great information coming your way.

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So sit back, enjoy if you're watching on YouTube, or enjoy listening

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on your favorite podcast app.

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Enjoy the tips.

Arielle: 00:01:26

Hi, my name's Arielle Nissenblatt.

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I am on the community team at Descript, and I'm the founder

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of Earbuds Podcast Collective.

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I am here to celebrate Danny Brown's one year anniversary for his podcast.

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In celebration, I would like to offer my own one minute podcast tip.

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And you know it's gotta be marketing related.

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And my tip is that your podcast does not exist in a vacuum.

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Doesn't sound like a tip right off the bat, does it?

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But it comes with a little bit of instruction.

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Commit to regularly checking the Spotify charts, the Apple charts,

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the homepage on Pocket Casts, on Castbox, the homepage on Goodpods.

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Check out what other shows are trending in your podcast category.

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There are other people who are making shows similar to yours, and those people

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could be your potential collaborators, or they might be people that you feel

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competitive with, but I want to encourage you to see them not as competitors,

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but as potential collaborators.

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So be aware of what they're making.

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What topics they're focused on and think about how you can

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collaborate with those shows.

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Happy anniversary to Danny and

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wishing you all the best.

Danielle: 00:02:23

Hey there, it's Danielle Desir Corbett from The Thought Card Podcast, an

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affordable luxury travel and personal finance podcast all about finding

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creative ways to afford to travel.

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And travel on our terms.

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One of my biggest tips for you, if you're interested in securing

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sponsorships and working with brands in the future is to get into a

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regular habit of pitching often.

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I personally have a pitching day a week where I spend a couple

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hours reaching out to new brands.

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Which are new leads for your podcasting business.

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This really helps you with strengthening your pitching skills and asking for

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what you want in a creative fashion.

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And also it builds relationships with new people that may want to hire

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you and work with you in the future.

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I hope you found this tip helpful.

Dave: 00:03:21

Danny, it's Dave Jackson from the school of podcasting.

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Happy birthday to you and your show.

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My one minute tip is about imposter syndrome, and most of us deal with

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this, and you know who else does?

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Garth Brooks, Meryl Streep, Tom Hanks, yeah, everybody

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kinda has imposter syndrome.

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And so, what I always tell people to do Is we think so much about the audience

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and don't think about the audience.

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Think about that one person who needs to hear your message.

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My little bumper sticker is spend a hundred dollars on a microphone

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and a hundred hours getting to understand your audience.

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And because you really know your audience, then you know what

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you're giving them is valuable.

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So focus on that one person who really needs to know your content.

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Because when the need to serve Is greater than the fear of looking stupid.

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You'll press record.

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Happy birthday, my friend.

Lauren: 00:04:22

I could spend 1 million minutes talking about rephonic.com slash graph,

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but I'm going to do it in just one.

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So my name is Lauren Passell.

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I'm the founder of Tink Media.

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And if I could give you one single tip in a minute, it is.

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Go to rephonic.com slash graph right now.

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Do not pass go.

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It is a free website that shows you the audio galaxy or

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neighborhood of your podcast.

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So you type in your show and it will show you shows that have similar audiences.

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So not only do you get to learn about the other kind of.

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shows that your audience listens to, but you can find great shows to partner

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with for promo swaps, feed swaps, guest swaps, all that sort of stuff.

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You can zoom in and swivel around.

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It's really fun.

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You can learn more about the shows that are there.

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And you know, give me a glass of wine on a Friday night.

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And I spend so much time just having fun, playing around, exploring

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audiences and neighborhoods.

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And you really will find the right way to partner with people, which

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is the best way to grow a podcast.

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Have fun rephonic.Com slash

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graph.

Reena: 00:05:22

Hey, Danny, congrats on your one year birthday anniversary of your podcast.

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My name is Reena Friedman Watts, host of the Better Call Daddy

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show, a show I do with my dad.

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I interview interesting and controversial people, share the stories with

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him, and then he weighs in with his intergenerational perspective.

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That way we both up our wisdom rating together.

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And what I have learned from doing over 350 episodes is.

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Follow up with past guests.

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There is gold in your inbox.

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Don't be a one and donner.

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A lot of interview podcasts, they interview their guests, and then

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they never talk to them again.

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Figure out other ways that you can collaborate, like

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doing this video right now.

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Or, do an IG Live, a Facebook Live, a LinkedIn Audio Room.

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Are your guests releasing a new course, a book?

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Can you do an update story with them?

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It doesn't have to be another podcast episode.

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It can be making short form content.

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Check your inbox.

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I'm sure you're overlooking possibilities and you shouldn't skip over them.

James: 00:06:29

Hello, I'm James Cridland from Podnews and happy one year anniversary

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to the One Minute Podcast Tips podcast Danny I hope you celebrate appropriately.

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Now you asked me for my tip and I would say don't forget to

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take pictures with your guests.

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Grab screenshots or cuddle up for a selfie - those pictures are great for

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episode images, for social media, or for your website, but also great for other

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people to help promote your show, like your local newspaper, or your appropriate

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magazine, or even a daily newsletter all about podcasting at podnews.

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net.

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It's free.

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Seriously, the more pictures and material you have, the easier

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it is to promote your show.

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So get taking pictures as well as recording great audio.

Devin: 00:07:18

Hi,

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my name is Devin Andrade.

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I work in podcast marketing at Tink Media.

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One of my favorite tips for podcast marketing is to remember that

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your audience contains multitudes.

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This means that when you're researching what other podcasts you

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could partner with for a promo swap or a feed drop, you need to think

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inside the box and outside the box.

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There's likely a variety of reasons people like your show, so you need

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to think about those reasons and then find the shows that match.

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People might like the tone and style of your show, they might

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like the length and format, or they might like the subject matter.

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So, if you can research shows that fit in those different buckets,

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you might find audience overlap and some new potential listeners.

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Don't limit your collaborations to just one bucket.

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If you're feeling a little lost about what those buckets might be or what

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other shows your audience is listening to, you could always ask them.

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A quick survey that includes a question about what other podcasts they listen

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to can help you learn so much more about your audience, and that's very

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valuable to your marketing strategy.

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Hi,

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Danny.

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It's Em from Verbal Diorama here.

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You asked me what my one minute tip for podcasters would be.

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Well, I've been podcasting for almost five years now, all about

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the history and legacy of movies you know and movies you don't.

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And my tip would be to foster and build community and friendships

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with other podcasts in your genre and also beyond your genre as well.

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They're not your competition.

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We should stop thinking of other podcasts as our competition.

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They're your peers, your equals.

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Support them and they'll support you.

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Listen to their shows, message them, tell them you've listened to their show.

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Maybe they do something specific that you love, ask them if

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you can borrow their format.

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You don't have to ask, of course.

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But it is just polite to ask.

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And even better, you could credit them for the idea on your podcast.

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For my podcast, I even go so far as to promote other podcasts who have

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episodes on the same movies as me.

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Why?

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Well, not only does it give listeners a great variety of podcasts on a

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topic that they love, but it also shows love to those other podcasts.

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And to be honest, we should all just remember that we're all in the same boat

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and a rising tide lifts all those boats.

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That's one minute up, I think.

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Thanks for having me.

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Lots of love.

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Bye.

Mark: 00:09:44

Hey, my name is Mark Asquith and I am the co founder here at Captivate.

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Happy birthday to One Minute Pod Tips and congratulations to you, Danny,

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for making the show something that I think everyone really benefits from.

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So congratulations.

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My One Minute Pod Tip for you, the serious indie creator is to consider thinking very

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seriously about diversity in monetization.

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So many people strive to build their downloads, rightly so, they strive

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to build their audience, rightly so.

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However, they think that monetization can only come when

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you've hit a certain threshold.

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And whilst that may be true for CPM based sponsorships and

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programmatic or spot sponsorships.

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It doesn't have to be the case with other types of monetization, memberships,

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subscriptions, early access to content, direct sales of fixed price sponsorships,

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listener support, tips, live events, merchandise, services, products.

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There's so much that you can do.

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And I'm seeing it so very often now where shows that have just got

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started are actually not only covering their costs, but they're becoming

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really profitable very, very early, but it's all about the mindset.

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Set yourself up as a brand, as a podcaster, as a creator, and consider

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that diversity in monetization.

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Eggs in baskets never works.

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Diversify your monetization.

Mark: 00:11:11

Hi,

Kattie: 00:11:12

this is Kattie Lore and I write the Canadian podcasting

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newsletter called Pod the North.

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Here's my little tip for you.

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If you're thinking about starting a podcast, start with a measurable goal.

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I think a lot of people have these, like, grand ideas for how their podcast

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is going to grow and exist in the world.

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But if you're just starting out, start with a measurable

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goal of just five episodes.

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Maybe ten, but five is a good place to start.

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That way, once you finish your first five episodes, you can sit back,

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look at how everything went, decide on how you want to move forward,

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if you want to change anything, if you really like how you did things.

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Just start with five episodes and go from there.

Ashley: 00:11:48

Hi, I'm Ashley Hamer, and I'm the host of the podcast Taboo

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Science, which examines taboo topics through a scientific lens.

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My bit of podcasting advice is to record video every time you're recording audio.

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That includes interviews, narration.

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Any part of the content that makes up your show.

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Even if you haven't decided to do a full blown video podcast, there

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are a lot of reasons to have video.

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Sorry, had to grab the cat.

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If you're promoting on social media, videograms grab a lot more attention

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than audiograms or static images.

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And if in the future you do decide to do a video podcast, you'll have archived

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footage you can use in those new episodes.

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It doesn't have to be fancy.

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You can set up your phone or even use your webcam.

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Record video.

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And thank me later.

Tony: 00:12:37

Hi, my name is Tony Doe and I'm the host of Into the Podverse.

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It's a podcast industry audio series featuring interviews with

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masters of the Podverse and insights from an African perspective.

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To the would be podcaster, I have this to say.

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Be passionate about your project.

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Be patient with it.

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Hurry up slowly.

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Nurture it, and it will grow.

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Be willing to learn new things that will help improve your show.

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Take advantage of new technologies to accelerate and

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not replace your productivity.

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Take advantage of communities and networks as well, and learn from your peers.

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If you can't afford to outsource a need like production, editing, SEO,

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marketing, and so on, then invest in learning to do these things yourself.

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Hope this helps.

Tony: 00:13:27

Faybeo'n: Hi, my name is Faybeo'n Mickens and I work at Tink Media.

Tony: 00:13:32

If I could give one single marketing tip for podcast creators, it would

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be to repurpose your back catalog.

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Imagine that your content library is a physical library.

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Every episode is a book, and every book has an endless supply of

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topics, themes, and chapters that are worth sharing over and over again.

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The key is finding ways to drive listeners to those books throughout the

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year with an intentional thematic hook.

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These hooks could be birthdays, seasonal holidays, current

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events, or commemorative moments.

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If you're able to do that, you can create traction within your feed

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when your show is having a production low or during the time right before

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a new season is about to launch.

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We call that warming up the feed.

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By warming up the feed, you're helping your listeners to anticipate

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upcoming new episode releases.

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After a seasonal break, an example that I like to use is when I worked with

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a great show about women musicians.

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The new season wasn't due until April.

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However, March was coming up and March is Women's History Month.

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We figured we could celebrate the women from seasons one through three

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and use that time to tell listeners about the next season to come.

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We had four weeks to reprise our favorite episodes and we had our

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hosts come in and give an intro to each episode at the top to plug the

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attention of the re releases as well as plug the premiere of the next season.

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The tactic worked out wonderfully.

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So repurpose your back catalog, leave no episode behind.

Andreea: 00:15:04

Hey fellow podcasters,

Andreea: 00:15:05

my name is Andreea Coscai.

Andreea: 00:15:07

I work at Tink Media and I am a podcast producer and marketer.

Andreea: 00:15:10

So here is a game changing tip for growth.

Andreea: 00:15:13

Shift your attention to podcasting newsletters.

Andreea: 00:15:16

If you're putting in a lot of work on social media and not seeing the results

Andreea: 00:15:20

you want, it might be because not everyone on there is a podcast listener.

Andreea: 00:15:24

So let your podcast be found by podcast fans who are waiting to find

Andreea: 00:15:28

the next thing to add to their queue.

Andreea: 00:15:31

Here's a how to.

Andreea: 00:15:32

Subscribe before you pitch.

Andreea: 00:15:33

Take time to understand the writing style likes and dislikes of the editors.

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And don't be shy.

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Even go ahead and ask them how they like to be pitched.

Andreea: 00:15:41

Once you've got a feel for it, ditch the formalities and make

Andreea: 00:15:44

it more of a personalized note.

Andreea: 00:15:46

Keep it short and sweet.

Andreea: 00:15:47

Why would they like your podcast?

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What makes it relevant and even timely for their subscribers?

Andreea: 00:16:02

Hey

JJ: 00:16:02

everyone, this is JJ Ramberg, the co founder of Goodpods, the platform where

JJ: 00:16:07

you can follow friends and podcasters to see what they're listening to.

JJ: 00:16:11

My tip is to engage with your audience, give them chances to

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ask you questions and to talk to you about what they're thinking.

JJ: 00:16:19

This will build more than just an audience.

JJ: 00:16:21

It'll

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build a community.

JJ: 00:16:24

Hi,

Aakshi: 00:16:24

my name is Aakshi Sinha and I work at Tink Media.

Aakshi: 00:16:28

My quick podcast marketing tip is about app placements,

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pitching to apps for a feature.

Aakshi: 00:16:34

And I know these feel like the closest thing to like a surefire podcast success.

Aakshi: 00:16:39

And of course there's more to it than meets the eye, but if you're starting

Aakshi: 00:16:43

out and a little bit overwhelmed, I would encourage you to focus on first

Aakshi: 00:16:47

observing what these apps recommend and how they curate their recommendations.

Aakshi: 00:16:53

This is true for Apple Podcasts, Amazon Music, Spotify, Castbox, etc.

Aakshi: 00:16:58

So try and open them and use them for a little bit every now and then to get

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a sense of what they're highlighting, this will help you make your pitch

Aakshi: 00:17:06

very specific and a really quick add on to this is pitch early, especially

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if your recommendation aligns with a specific holiday or an event.

Aakshi: 00:17:15

Good luck.

Aakshi: 00:17:16

You got this you'll get better at it with practice and I believe in you

Holly: 00:17:21

Hi, I'm Holly from Tink and I wanted to share with you

Holly: 00:17:24

what I think is the gold mine of podcast promotion The promo swap.

Holly: 00:17:28

It's a great way for podcasters at any level to expand your audience without

Holly: 00:17:32

breaking the bank and what it is It's a 30 second shout out about another

Holly: 00:17:35

podcast during an episode of your show and in return you ask them to do the

Holly: 00:17:39

same You want to find listeners who already love podcasts just like yours.

Holly: 00:17:44

So who do you swap with?

Holly: 00:17:46

For podcasters,

Holly: 00:17:46

the trick is to align with shows similar in size and vibe think of

Holly: 00:17:51

it as finding your podcast twin.

Holly: 00:17:53

It's about complementing not competing.

Holly: 00:17:56

And how do you really make these promos pop, you might ask?

Holly: 00:17:59

Pay attention to the promos that catch your ear.

Holly: 00:18:02

Absorb what works and what doesn't, and craft that into a 30 second promo

Holly: 00:18:07

for your show, highlighting who you are and what listeners can expect.

Holly: 00:18:10

You want to reach out to these shows with something short that says,

Holly: 00:18:13

I'm a fan and I value what you do.

Holly: 00:18:15

I'd love to share it with my audience to grow both of our shows.

Holly: 00:18:19

The key is to show them that this is a partnership where everyone wins.

Holly: 00:18:22

Their show.

Holly: 00:18:23

Your show and

Danny: 00:18:24

the listeners, Hey, Danny here again.

Danny: 00:18:27

And I think you'll agree these were some awesome tips that everybody

Danny: 00:18:29

shared, and I really hope you enjoyed them as much as I did.

Danny: 00:18:33

For my own tip for this special episode, if you've got an idea for

Danny: 00:18:35

a podcast, whether that's your very first one as a brand new podcaster.

Danny: 00:18:39

Or, your second, third, fourth, or whichever one it might be is

Danny: 00:18:42

an existing podcaster but you're not quite sold on whether the idea

Danny: 00:18:45

or not will run, just go with it.

Danny: 00:18:48

As I mentioned at the start of the episode, I really wasn't sure

Danny: 00:18:51

about One Minute Podcast Tips and whether or not there'd be

Danny: 00:18:53

enough value in a one minute tip.

Danny: 00:18:55

But, as mentioned, it did and it worked.

Danny: 00:18:58

So no matter what the podcast idea is that you have and how silly

Danny: 00:19:01

it might sound, just run with it.

Danny: 00:19:04

With so many podcast hosting platforms now offering unlimited podcasts, it's

Danny: 00:19:07

really easy for you to experiment.

Danny: 00:19:09

Heck, even use one of the free podcasting platforms and just get your idea up there.

Danny: 00:19:13

You don't even have to submit it to Apple, Spotify, etc.

Danny: 00:19:16

Just get in, create, publish, and then share a direct link with your

Danny: 00:19:20

friends and family, colleagues, etc.

Danny: 00:19:22

And get their feedback.

Danny: 00:19:23

The main thing is, get the idea out there.

Danny: 00:19:26

Because there will come a time down the line, whether that's six months,

Danny: 00:19:28

one year, five years, whatever, you'll think back and think, you know

Danny: 00:19:31

what, I should have done that idea.

Danny: 00:19:32

Because now someone else has come out with it.

Danny: 00:19:34

So that would be my tip for this special episode.

Danny: 00:19:36

Take your idea from just a flight of fancy and make it something tangible.

Danny: 00:19:40

You never know, it could be the next big podcast that you create.

Danny: 00:19:43

Thank you so much for supporting the show for the last 12 months and making it one

Danny: 00:19:46

that many podcasters go to when it comes to being a better podcaster themselves.

Danny: 00:19:50

I'm looking forward to sharing more tips with you in 2024.

Danny: 00:19:52

Until the next time, happy podcasting.

Danny: 00:19:58

Thanks for listening.

Danny: 00:19:59

If you enjoy One Minute Podcast Tips, be sure to share with your friends and

Danny: 00:20:02

other podcasters so they can enjoy it too.

Danny: 00:20:05

Until the next time, happy podcasting.