Should You Add Your Video Podcast to Spotify?

Speaker: 00:00:00

(upbeat music)

Speaker: 00:00:02

I'm Danny Brown,

Speaker: 00:00:04

and you're listening to One Minute Podcast Tips,

Speaker: 00:00:06

the show that helps you be a better podcaster

Speaker: 00:00:08

in just a minute a week.

Speaker: 00:00:10

If you want more specific tips just for you in your podcast,

Speaker: 00:00:12

check out the Magic Mic membership

Speaker: 00:00:14

at oneminutepodcasttips.com/support.

Speaker: 00:00:17

And now, this week's episode.

Speaker: 00:00:19

One of the questions I often see online

Speaker: 00:00:26

is whether you should put your video podcast on Spotify.

Speaker: 00:00:29

After all, when you think of video, most people think of YouTube.

Speaker: 00:00:32

It's the default platform for video for both creators and listeners or watchers alike.

Speaker: 00:00:37

So what about Spotify? Should you add your video there?

Speaker: 00:00:40

Spotify added video support back in 2020.

Speaker: 00:00:43

Even Apple Podcasts actually supports video podcasts,

Speaker: 00:00:45

and they have done since 2005, way back in the iTunes days.

Speaker: 00:00:48

It's just not really promoted as a feature by Apple.

Speaker: 00:00:51

But Spotify is pushing video podcasts, so should you put yours on there?

Speaker: 00:00:55

To be honest, it really comes down to how easy it is for you.

Speaker: 00:00:58

If you have a podcast host that pushes video out to YouTube and Spotify, then sure it's simple.

Speaker: 00:01:04

If you're not however, then you need to create a dedicated account on Spotify for Podcasters.

Speaker: 00:01:08

Now if you're already happy with your podcast hosting company,

Speaker: 00:01:11

this means you'd have to create a second account just for the video.

Speaker: 00:01:15

There's only 100,000 video podcasts on Spotify, which is about 4% or just under 4% of all the podcasts on there.

Speaker: 00:01:21

So it's a very, very small audience.

Speaker: 00:01:23

Again it goes back to the listener.

Speaker: 00:01:25

When you mention video, people automatically think of YouTube,

Speaker: 00:01:28

and that's understandable.

Speaker: 00:01:30

YouTube's analytics are second to none

Speaker: 00:01:31

and the recommendation engine is excellent too,

Speaker: 00:01:34

which can give you more visibility on the platform.

Speaker: 00:01:36

So personally, I would stick to YouTube for video

Speaker: 00:01:39

and just send the audio version to Spotify.

Speaker: 00:01:41

Until the next time, happy podcasting.

Speaker: 00:01:43

Thanks for listening.

Speaker: 00:01:48

If you enjoy one-minute podcast tips,

Speaker: 00:01:50

be sure to share with your friends and other podcasters

Speaker: 00:01:52

so they can enjoy it too.

Speaker: 00:01:53

Until the next time, happy podcasting.

Speaker: 00:01:56

(upbeat music)

Speaker: 00:01:58

(upbeat music)