Episode 82
How to Charge Podcast Sponsors and Advertisers More Money
When it comes to sponsors and advertisers, a lot of podcasters just share their download numbers.
And, while downloads can give information about your show, it's probably only a fraction of what you can share. And this can cost you when it comes to how much you get paid by those sponsors.
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Transcript
I'm Danny Brown and you're listening to One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week.
Speaker:If you want more specific tips just for you and your podcast, check out the Magic Mic membership at oneminutepodcasttips.com/support.
Speaker:And now, this week's episode.
Speaker:When it comes to sponsors and advertisers, a lot of podcasters just share their download numbers.
Speaker:And while downloads can give you information about your show, it's probably only a fraction of what you can share.
Speaker:And this can cost you when it comes to how much you get paid by those sponsors, because they're looking to connect with your audience.
Speaker:And that's not just limited to your podcast.
Speaker:There's also social media followers, newsletter subscribers, online communities and social media groups and website visitors.
Speaker:These are all part of your audience, too, and should be included in the sponsor package you offer sponsors and advertisers,
Speaker:because it can be the difference between charging $100 per month and $500 per month, as an example.
Speaker:So if you're working with sponsors or advertisers, be sure to give them the full picture and don't sell yourself short.
Speaker:Until the next time, happy podcasting.
Speaker:Thanks for listening.
Speaker:If you enjoy One Minute Podcast Tips, be sure to share with your friends and other podcasters so they can enjoy it too.
Speaker:Until the next time, happy podcasting.
