Episode 69

Why You Should Pitch Your Podcast News to Industry Newsletters

Last week, I published the first episode of a brand new podcast. As part of the run up to that, I shared the upcoming publish info with various industry newsletters, and asked if they'd be willing to share with their readers.

As a result, the first episode received over 1,000 listeners on day one, many of which came from these newsletters. Here's why you should be pitching your podcasting news, and some do's and don'ts around that.

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Transcript
Speaker:

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I'm Danny Brown,

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and you're listening to One Minute Podcast Tips,

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the show that helps you be a better podcaster

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in just a minute a week.

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If you want more specific tips just for you in your podcast,

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check out the Magic Mic membership

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at oneminutepodcasttips.com/support.

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And now, this week's episode.

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(upbeat music)

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Last week, I published the first episode

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of a brand new podcast.

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As part of the run-up to that,

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I shared the upcoming publish info with various industry newsletters

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and asked if they'd be willing to share with their readers.

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As a result, the first episode received over a thousand listeners on day one,

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many of which came from these newsletters.

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This is why I always recommend sharing key news around your podcast with industry newsletters.

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Their readers and subscribers are already invested in the podcasting space,

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so are more open to finding out more about you and your show.

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Some key reminders though.

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It helps to be an existing subscriber to the newsletter

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to show you're already invested in what they're doing.

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Make it as easy as possible for them to include

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by providing soundbites and quotes or takeaways

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that they can share.

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And acknowledge any inclusion you do receive,

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including a shout out on your next episode,

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to share your appreciation.

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Growing a podcast can be hard,

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but there are a lot of ways to make that job

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at least a little easier.

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It's up to you to make sure you're using them effectively.

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Until the next time, happy podcasting.

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(clapping)

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Thanks for listening.

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If you enjoy one minute podcast tips,

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Be sure to share with your friends and other podcasters so they can enjoy it too.

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Until the next time, happy podcasting.

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(upbeat music)

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[ upbeat music ]

About the Podcast

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One Minute Podcast Tips
be a better podcaster in just a minute a week

About your host

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Danny Brown

Danny Brown is the host of One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. He's also hosted, and co-hosted, several other podcasts - if you called him a serial podcaster, you wouldn't be wrong! He's been in the podcasting space for over 10 years, and has the scars to prove it.

He's the Head of Podcaster Support and Experience at Captivate.fm, the world's only growth-oriented podcast hosting, distribution, analytics, and monetization platform for the serious indie podcaster.

He lives in beautiful Muskoka, Ontario, Canada with his wife and two kids, where he spends winters in front of a cozy fire and summers by the lake. Well, when he finds time away from podcasting, of course...

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