Episode 80
Why You Should Use Your Full Podcast Name Every Time
If you listen to the outro of this podcast, you'll hear that I mention it by name, with the call to action being, "If you enjoy One Minute Podcast Tips, be sure to share with your friends." This is instead of saying "If you enjoy this podcast, be sure to share with your friends"
It's the same when I talk about the show online - I use the full name as opposed to "My podcast".
And there's a simple reason for this - branding and recall.
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Transcript
If you listen to the outro of this podcast, you'll
Danny:hear that I mention it by name with the call to action being,
Danny:if you enjoy One Minute Podcast Tips, be sure to share with your
Danny:friends, instead of saying something like, If you enjoy
Danny:this podcast, be sure to share with your friends. It's the same
Danny:when I talk about the show online. I use the full name as
Danny:opposed to "My podcast", and there's a simple reason for this.
Danny:Branding and recall. If someone's asking for
Danny:recommendations about podcasts or searching for new ones, you
Danny:don't want the recommendation to be that podcast by Danny or that
Danny:podcast by your name. Instead, you want the first thing that
Danny:comes to mind the actual name of the show. So by continuously
Danny:using the full name, when someone's asking for
Danny:recommendations for new shows in a certain niche, the name of
Danny:your show will be top of mind as opposed to your name, and that
Danny:you have a podcast. A slight shift in approach, but one that
Danny:makes a big difference. Until the next time, happy podcasting.
