Episode 100

Top 3 Ways to Create a Podcast for Longevity

Welcome to a special milestone of One Minute Podcast Tips, where I celebrate episode 100! In this episode, I share my top three tips tips on how to achieve podcast longevity.

Mentioned in this episode: Episode 100 Live Stream

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Transcript
Danny:

Hey Danny here and welcome to this special episode of One Minute Podcast Tips.

Today sees the show reach episode one hundred, which is kind of weird to say as I wasn't sure if the idea for the show would work or not when I first came up with it. After all, could podcast tips in a minute or less work and, more importantly, offer value?

Well, thankfully with the feedback and reviews that you've been kind to share, it would seem so. So thank you so much for that. So in this special episode I wanted to share some tips on podcast longevity. The first is to plan ahead.

While it's relatively easy to start a podcast, it can be harder to keep it going, with many podcasters stopping by episode seven. This can be down to a few reasons, but the biggest is often not having a plan from the start.

So plan your show format, length, frequency, making sure you have episodes in the bag for when you can't record, etcetera, so you know exactly what you need to be doing each week or whatever your publishing frequency is. The second thing is to identify what success looks like to you and how you're going to get there, which can also tie into the planning stage.

Is it downloads, listeners, being invited on other shows, reviews, monetization, etcetera? Or is it simply recording and publishing consistently for a set amount of time?

Decide what success looks like, and then work back from there to set stages of that success. If it's listeners, for example, how many do you want to try and achieve within six months, then a year, and so on? And how are you going to get those?

So where and how will you promote the podcast, for example. Defining success and how to achieve it will ensure you grow realistically and don't get put off by chasing unrealistic goals.

And the third is to listen to what your listeners are telling you. So, for example, what kind of content resonates, what length of content, what kind of takeaways, etcetera.

You can get this information from your analytics, reviews, the percentage of your episodes that are listened to, what calls to action are acted upon, and more.

By creating content that you believe in, but that also meets the needs of your listeners, you're going to set yourself up for a podcast that connects, and is fun and rewarding to make week after week. Now, there are more ways to continue podcasts in past year, one, two, etcetera.

But these three tips are the ones that have helped me, and they're also pretty easy to manage too, so I hope they do the same for you.

Thanks again for letting me bring this podcast to you and for helping it reach episode one hundred to celebrate, I'll be having a special livestream on Saturday, October twenty six at one pm Eastern, ten am Pacific, six pm UK time, where you can ask me any podcasting questions you might have.

You can set a reminder by going to oneminutepodcasttips.com forward slash one hundred. That's the number one hundred, one zero zero. I'd love to see you there. Until the next time, happy one hundred episodes and happy podcasting.

About the Podcast

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One Minute Podcast Tips
be a better podcaster in just a minute a week

About your host

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Danny Brown

Danny Brown is the host of One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. He's also hosted, and co-hosted, several other podcasts - if you called him a serial podcaster, you wouldn't be wrong! He's been in the podcasting space for over 10 years, and has the scars to prove it.

He's the Head of Podcaster Support and Experience at Captivate.fm, the world's only growth-oriented podcast hosting, distribution, analytics, and monetization platform for the serious indie podcaster.

He lives in beautiful Muskoka, Ontario, Canada with his wife and two kids, where he spends winters in front of a cozy fire and summers by the lake. Well, when he finds time away from podcasting, of course...

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