Episode 132

Maximize Your Sponsorship: The Hidden Value of Your Audience

When it comes to working with sponsors, make sure you're sharing the full picture of your audience, so you can charge your full value as opposed to just part of it.

Products I Use for One Minute Podcast Tips

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

My equipment:

Recommended resources:

One Minute Podcast Tips is a podcast education show brought to you by Danny Brown.

If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!

And please let your friends and other podcasters know they can listen for free on Spotify and Apple Podcasts, as well as their preferred podcast app, or online at One Minute Podcast Tips.

Winner of the Best Podcast Tips Podcast in the 2024 Ear Worthy Independent Podcast Awards.

Mentioned in this episode:

Recommend the show

Help your friends and other podcasters discover One Minute Podcast Tips, by sharing/recommending this episode and/or the show with them!

Share the show

Join the One Minute Podders membership for exclusive perks!

You're a serious indie podcaster looking to go beyond the one minute tips offered in each episode. You want to connect with like-minded podcasters as well as ask your own specific questions. Perfect - the One Minute Podders membership is just for you, with invite-only monthly live streams, early access to episodes 48 hours before anyone else, and a link to your podcast in the show notes.

Support One Minute Podcast Tips

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Transcript

Danny: 00:00:28

When it comes to sponsors and advertisers, a lot of podcasters just share their download numbers, and while downloads can give you information about your show, it's probably only a fraction of what you can share. And this can cost you when it comes to how much you get paid by those sponsors, because they're looking to connect with your audience.

And that's not just limited to your podcast. There's also social media followers, newsletter subscribers, online communities, and social media groups and website visitors.

These are all part of your audience, too, and should be included in the sponsor package you offer sponsors and advertisers, because it can be the difference between charging $100 per month and $500 per month, as an example. So if you are working with sponsors or advertisers, be sure to give them the full picture and don't sell yourself short. Until the next time,

happy podcasting.