Why You Should Have a Newsletter for Your Podcast

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I'm Danny Brown and you're listening to One Minute Podcast Tips, the show that helps you be a better

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podcaster in just a minute a week. If you want more specific tips just for you and your podcast,

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check out the Magic Mic membership at oneminutepodcasttips.com forward slash support.

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And now this week's episode.

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When it comes to whether you should have a newsletter for your podcast, for me,

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the simple answer is yes. Now, in fairness, if you're already doing social media and seeingsuccess

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with that, or you have a private group community, then adding a newsletter to that might dilute

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your time and that's possibly an area where you say, "No I don't need a newsletter", but otherwise

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yes I would always recommend a newsletter and here's two key reasons for that. One is ownership

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and two is intimacy. Now when I say ownership I don't mean own your listeners, that'd be a horrible

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way to think about your audience. Instead, I mean you have more ownership over how your listeners

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receive content from you. While social media platforms can come and go, and podcast apps can

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disappear, being in someone's inbox is almost a definite guarantee you'll remain there, even if

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you have to change email platforms now and again. Then there's the intimacy. Much like your listeners

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and followers have allowed your show into their ears, it's the same when it comes to allowing your

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words into their highly protected and valuable email inbox. That makes your relationship immediately

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warmer than social media platforms and with better potential for longer lasting and valued

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two-way communication. This can then lead to revenue for you and increased connection and

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value for your newsletter subscribers. So it's a two-way street. It's super easy too, with tools

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like Substack that I use, Beehiiv, and more. And I'll leave links to these in the show notes so

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be sure to check them wherever you're listening to this episode. Until the next time, happy podcasting.

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Thanks for listening. If you enjoy One Minute Podcast Tips, be sure to share with

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your friends and other podcasters so they can enjoy it too. Until the next time, happy podcasting.

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