When to Use Trailer, Bonus, and Normal Formats on Your Episode

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You're listening to One Minute Podcast Tips.

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I'm your host, Danny Brown.

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And each episode brings you snack-sized tips

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to be a better podcaster.

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And now, this week's episode.

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When it comes to publishing your episode,

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you have three choices.

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There's bonus, there's trailer, and there's normal.

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and there's a time for using each of them.

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The good thing is, as their names suggest,

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they're all pretty self-explanatory.

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Trailer is when you want to create a trailer

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to promote your podcast.

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And the cool thing is, as your show progresses,

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you can update your trailer at any time

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and just replace the old one

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so the trailer's always up to date.

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For bonus content, that really comes into play

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when there's content you want to publish

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that's not a normal episode.

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So let's say you publish an episode

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that's 30 minutes long or an hour long,

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but now and again, you just want to include

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a quick five or 10 minute snippet.

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Now it could be about the same topic,

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but it could be a news story about that topic or your own take on something that's happened in the news.

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So what you could do is record that 5 minute section, upload it and publish it as a bonus episode.

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Depending on the podcast host you use, they'll filter it as bonus content,

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so then the podcast apps that support bonus filters will also highlight that as bonus content,

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so regular listeners will know this is something extra.

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And finally there's Normal, which, as the name suggests, is the normal episode.

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Until the next time, happy podcasting!

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Until the next time, happy podcasting.