Episode 108
How to Use Your Podcast Stats to Keep Existing Listeners and Attract New Ones
Coming up with fresh ideas for podcast episodes doesn't have to be a daunting task. One effective strategy is to tap into your own analytics, especially by examining which episodes have resonated most with your audience over the past year.
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Transcript
For a lot of podcasters, coming up with ideas for new episodes can be done in a number of ways. So for example, you might use AI to come up with some initial ideas and then take it from there.
Or like I often do, I'll look for questions that are being asked on the likes of Reddit, Bluesky and LinkedIn, etc, and then create episodes for this podcast based on the kind of questions that are being asked by podcasters.
However, there's another really simple way, and that's using your own analytics, especially the episodes overview analytics.
Now, depending on what hosting company you use, this might be called something different, but for the most part it's the amount of downloads and listens you get across different episodes throughout the year. So for this example, I'm going to look at the top ten episodes over the last twelve months.
They range from tips to save time in post production and editing, how to avoid and overcome podfade, why good mic technique is key to your podcast audio, the top three options you should always have on your podcast website, and more. So from there you can start to see what kind of content resonates most with listeners.
And based on that, you can now start to plan out what your content looks like moving forward.
So for example, you may do follow up answers from your original episodes that go deeper into topics that you didn't talk about on the original episode.
So for instance, the top three options that you should always have on your podcast website - maybe I mentioned a newsletter signup form, an easy way to listen to your podcast, and an easy way to subscribe to your podcast or follow it for free. But from there, for a follow up episode, I may want to talk about different newsletter platforms, or other ways to optimize your website for visitors.
So for example, a feedback form or a way to leave a voicemail or send you a voice message, etc.
The cool thing is, by using your own analytics you're seeing exactly what listeners are being attracted to, and that can really help you plan out content that will continue to resonate and bring new listeners on board as well. Until the next time, happy podcasting.
